Noconvolutions!

The (three) primary reasons why I went to watch Phoonk are :-

1- RGV’s disastrous cruise in the industry recently through his “AAG” , “Contract” etc and yet his (over-)confidence on “Phoonk “ could not be ignored considering the fact that he is the same guy who made “Rangeela,“Company” , or “Bhoot” for congruity with “Phoonk”.
2- The enticer of a challenge proposed by none other than RGV himself to offer 5 lakh rupees to the person who could watch the film all alone in a theatre without cell phone or intervals. Of course the challenger has to sign an indemnity bond though. Nevertheless, it was a wise publicity stunt for the severe losses that he has had to bear. It definitely intrigued in the audience’s mind to find out what is exactly so scary.
3- We were a bunch of friends who went to watch it. This being the most genuine of all. I wouldn’t even dare to watch “Casper” alone otherwise.

Paranormal scripts primarily fall under 2-3 basic categories. They are based on either split personalities or black magic or the most common one being a restless spirit seeking vengeance [the so-called tadapti …bhatakti aatma].

Phoonk undoubtedly falls under one of these categories i.e. black magic. It’s a good entertainer if you go to the theatre without expecting anything out-of-the-box.
Awesome sound effects, RGV’s most acclaimed forte, are worth mentioning. Especially the fusion of proper sound effects in some of the scenes is downright scary. Visuals are nonetheless a good combination of portraying the transition between the paranormal and the real except for the granny’s hand stretching artificially long to reach the maid-servant with a lemon, appeared a little comical but appropriate to project folklore imagination.
It’s a good watch for once only but I wouldn’t recommend to those who are expecting horror in the gruesome sense because it was only continually frightening and due to the time lapse it lost the integrity of the theme i.e. horror and so appeared a travesty of horror. And also unnecessary suspense isn’t an appreciated trick anymore unless it is in congruity with the rest of the script,which here, was not.
When you watch the movie in a theatre and want to feel horror in the atmosphere around just ask your neighbours not to think aloud. Only then would it mean actual value for your money for something as epistemological as black-magic.